“Money Can’t Buy It. You Have to Earn It.”
The PropNex collection, made only for the agents who earn it
“It’s something money cannot buy. You can only earn it through your own performance in the company.”
— Mr. Ismail, CEO of Propnex
t started at an award presentation. Venessa had just won the Spirit Enterprise Award, and the person handing it to her was Mr. Ismail, CEO of PropNex.
They got talking about what she does as a jeweller, and that one conversation turned into a collection, made only for PropNex and only for the people who’ve earned it.
From one conversation to a collection
1. How It Began
PropNex already had a tradition. At the end of every year, the agents who have performed get an exclusive invitation to a Christmas dinner. It’s a big deal to be on that list.
Mr. Ismail saw what Gems Origin could do and had an idea: what if there was something you could wear to that dinner, and only the people who earned it could own it?
The consultation session — where every commission begins with listening
2. The Brief & Design Direction
Before this, Mr. Ismail gave his team gifts from the big brand houses, like Van Cleef & Arpels and Bulgari. The classic bracelets, chains and pendants. Then he thought: why are we spending so much on building someone else’s brand? That money could build PropNex. He wanted a piece that told the PropNex story and left a legacy behind. So the budget went into customised corporate jewellery for his staff instead.
Every year, Mr.Ismail will host invitation-only dinners for his employees
3. Sourcing at Scale
The design comes straight from the PropNex logo: the diamond shape and the diagonal stripes. We rebuilt it in turquoise and blue sapphires, and added diamonds on some pieces. The PropNex name is engraved along the side of every pendant.
commision details
Type
Pendants and Bangles
Gemstones
Sapphires, Diamonds and Turquoise
Color
Blue and Green
Metal
White Gold
Logo Finishing
Enamel
Treatment
Heated
4. The Design & Sketch
One emblem, a few ways to wear it. There’s a pendant with turquoise and sapphires only, and another with a diamond border. There’s a bracelet on a fine chain, and bangles in rose gold and in white gold with diamonds. Same design across the set, so everyone knows it’s a PropNex piece at a glance.
From the PropNex logo to a piece of jewellery
5. The Prototypes/Samples
Several samples were made before the final version was decided. We tried different versions of metals, different gemstone placements, sizes, etc.
The Reveal
The moment everything comes together.
The finished collection, handcrafted at Gems Origin
“We didn’t deliberately make it available for sale. A lot of the leaders wanted to buy it for their team members, but we didn’t want it to lose that prestige.”
— Mr. Ismail, CEO of Propnex
Most companies wouldn’t spend this kind of money on jewellery to thank their people, especially in Asia. PropNex did, because Mr. Ismail wanted recognition to mean something. Think of the MVP ring in basketball. You can’t buy one, you can only win it. That’s the idea here too. Wearing a PropNex piece says you worked hard, you performed, and you were part of the story.
Recognise Your People
Corporate & milestone commissions by consultation | Natural
gemstones and diamonds only | Singapore since 1980.